This past weekend I attended the Inbound Marketing University founded by Hubspot. Laura Fitton from @Pistachio taught a very important class…Twitter. Today I saw this video she created and wanted to share it with you guys. Clients often ask this question “Why would I join Twitter if my clients don’t use it?”. Laura answers this question to the “T” in this video.

Laura’s major points are summarized below.

1) Twitter Page SEO: People can search you in Twitter using a keyword. This can increase your SEO ranking.

2) Research: As a pet business owner you can use Twitter for surveys, research or just gather important information that might help your business.

3) Word-of-Mouth: Connect and engage with your followers and use word-of-mouth to your advantage. The viral nature of Twitter makes word-of-mouth very easy.

4) Public Relations: Create interesting and informative content and the journalist who need your expertise will find you.

I would like to add one more item to this list even though is not discussed in the video - Joint Ventures. You can connect with other pet business owners and come up with a great joint venture that will benefit the parties involved.

And just like Laura said “Serve your community by being helpful. Learn, listen, care, and serve!

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