Comments on: Finding the Competition’s Weakness http://www.petbusinessva.com/finding-the-competitions-weakness/ Virtual Assistant and Online Marketing Advice for Petpreneurs Wed, 08 Sep 2010 01:07:59 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Danielle Chonody - Working with Pets http://www.petbusinessva.com/finding-the-competitions-weakness/comment-page-1/#comment-95 Danielle Chonody - Working with Pets Wed, 19 Aug 2009 21:21:16 +0000 http://www.petbusinessva.com/?p=427#comment-95 Thanks for passing on my ebook Joan. It's a free gift so feel free to post the link wherever you feel it would be a good resource. Anyone else interested in "How to Define Your Market Profile" can download it right here: http://www.petbusinesssuccesscircle.com/HowtoDefineYourMarketProfile.pdf Hope you enjoy it and I'd love to hear your thoughts! Danielle Thanks for passing on my ebook Joan. It’s a free gift so feel free to post the link wherever you feel it would be a good resource.

Anyone else interested in “How to Define Your Market Profile” can download it right here: http://www.petbusinesssuccesscircle.com/HowtoDefineYourMarketProfile.pdf

Hope you enjoy it and I’d love to hear your thoughts!

Danielle

]]> By: Joan http://www.petbusinessva.com/finding-the-competitions-weakness/comment-page-1/#comment-85 Joan Thu, 06 Aug 2009 23:39:19 +0000 http://www.petbusinessva.com/?p=427#comment-85 Joshua, you are absolutely right! Clients want to see different aspects of the "professional" service. Thank you so much for posting that great comment! Joshua, you are absolutely right! Clients want to see different aspects of the “professional” service. Thank you so much for posting that great comment!

]]> By: Joshua - PetSittingOlogy http://www.petbusinessva.com/finding-the-competitions-weakness/comment-page-1/#comment-84 Joshua - PetSittingOlogy Thu, 06 Aug 2009 14:17:54 +0000 http://www.petbusinessva.com/?p=427#comment-84 Great article, as always, Joan. I think it's imperative to keep a close eye on what your competition is doing. The trick is then knowing what to do what that information. At the very least, I always try not to copy what I see them doing, but rather find how I can do something like that, only better... or different. It also helps to evaluate what makes you unique. Because that will certainly be something your competitors can't or don't offer that you can use to win more clients. For example, getting an idea from Kimberly's line of work, if I'm a pet sitter who also does pet photography, I'd tell each potential client, "Oh, and since I'm also a professional pet photographer, I set up a little photo shoot and provide each of my clients with some pictures of their pooch. No extra cost, of course." And really all you'd have to do is snap some pictures, upload a few and email them to your client. It's a win-win. -Joshua Great article, as always, Joan. I think it’s imperative to keep a close eye on what your competition is doing. The trick is then knowing what to do what that information.

At the very least, I always try not to copy what I see them doing, but rather find how I can do something like that, only better… or different.

It also helps to evaluate what makes you unique. Because that will certainly be something your competitors can’t or don’t offer that you can use to win more clients.

For example, getting an idea from Kimberly’s line of work, if I’m a pet sitter who also does pet photography, I’d tell each potential client, “Oh, and since I’m also a professional pet photographer, I set up a little photo shoot and provide each of my clients with some pictures of their pooch. No extra cost, of course.”

And really all you’d have to do is snap some pictures, upload a few and email them to your client. It’s a win-win.

-Joshua

]]> By: Kimberly Gauthier http://www.petbusinessva.com/finding-the-competitions-weakness/comment-page-1/#comment-82 Kimberly Gauthier Tue, 04 Aug 2009 03:24:06 +0000 http://www.petbusinessva.com/?p=427#comment-82 Got the ebook, so I guess you got my email address :) Thanks so much! Got the ebook, so I guess you got my email address :)
Thanks so much!

]]> By: Joan http://www.petbusinessva.com/finding-the-competitions-weakness/comment-page-1/#comment-80 Joan Mon, 03 Aug 2009 23:01:26 +0000 http://www.petbusinessva.com/?p=427#comment-80 Kimberly, how do I get your email address? :) Kimberly, how do I get your email address? :)

]]> By: Kimberly Gauthier http://www.petbusinessva.com/finding-the-competitions-weakness/comment-page-1/#comment-78 Kimberly Gauthier Mon, 03 Aug 2009 16:56:27 +0000 http://www.petbusinessva.com/?p=427#comment-78 That would be fantastic. I would be very intersted in reading what she wrote. I'm always trying to soak up as much as I can about marketing! Thank you!!! That would be fantastic. I would be very intersted in reading what she wrote. I’m always trying to soak up as much as I can about marketing! Thank you!!!

]]> By: Joan http://www.petbusinessva.com/finding-the-competitions-weakness/comment-page-1/#comment-77 Joan Sun, 02 Aug 2009 15:49:30 +0000 http://www.petbusinessva.com/?p=427#comment-77 You rock Kimberly! You have the passion in what you do and that's the key to success. My friend Danielle wrote a great ebook about How to Define Your Market Profile. I can email it to you if you want. You rock Kimberly! You have the passion in what you do and that’s the key to success.

My friend Danielle wrote a great ebook about How to Define Your Market Profile. I can email it to you if you want.

]]> By: Kimberly Gauthier http://www.petbusinessva.com/finding-the-competitions-weakness/comment-page-1/#comment-67 Kimberly Gauthier Thu, 30 Jul 2009 19:06:46 +0000 http://www.petbusinessva.com/?p=427#comment-67 Actually I do, regularly. There is amazing competition in my area and they are so talented and it's intimidating. But I always remind myself that I do candid and fun (we all do) but my photography brings out the personality of the animals (feedback I've received from everyone) and THAT's the ticket. Not everyone can accomplish this; capturing the soul (corny, I know, but true and necessary). I'm also affordable. In this economy, I was to respect everyone's pocket book. I'm new and I don't want to alienate people by coming out the gate charging high rates. And this is a nice edge to have, because pet photography is spendy, but our pets are our kids and they need pictures taken too - good ones. I'm happy to provide that service to everyone! One day, not too far from now, I'll be famous and I can charge on a sliding scale and I'll travel all over photographing fantastic pets! And world peace!!! Actually I do, regularly. There is amazing competition in my area and they are so talented and it’s intimidating. But I always remind myself that I do candid and fun (we all do) but my photography brings out the personality of the animals (feedback I’ve received from everyone) and THAT’s the ticket. Not everyone can accomplish this; capturing the soul (corny, I know, but true and necessary).

I’m also affordable. In this economy, I was to respect everyone’s pocket book. I’m new and I don’t want to alienate people by coming out the gate charging high rates. And this is a nice edge to have, because pet photography is spendy, but our pets are our kids and they need pictures taken too - good ones. I’m happy to provide that service to everyone!

One day, not too far from now, I’ll be famous and I can charge on a sliding scale and I’ll travel all over photographing fantastic pets! And world peace!!!

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