The Pet Biz Helper

I believe in learning something new everyday. I enjoy interacting with people and learning from them. Well, thanks to the social media networking sites, I’ve been interacting with great people in the Twitterverse. Erin Blaskie is one of them and she is amazing! She is young, successful, fabulous and full of fresh ideas. Erin just [...]

I’ve been talking about blogging lately, so I decided to discuss something that is very important for a blog site…TRAFFIC!
How does your blog get found online? How do you increase the traffic to your blog site?

1. Read other blogs related to your pet business and subscribe to them via RSS or email.
2. Comment on those [...]

What is a blog? According to Problogger (one of my favorite blog sites!), a blog is “a type of website that is usually arranged in chronological order from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom“. For your small pet business a blog [...]

Finally, How to Get More Clients for Your Pet-Related Business - Part 5.  I’ve been writing about this topic for a couple of weeks now so to refresh your memory on how to get more clients…
Strategy No. 1 is Change your Mindset…change your mindset from what marketing used to be to what it is now, [...]

Most new companies in the pet biz are small size companies with one, two or maybe three employees tops. For traditional marketing to be effective, you will get involved in the your local community by posting up flyers, maybe posting an ad on the local newspaper, etc. Well, social media can definitely help you out! [...]

So we are almost there! This is Part 4 of How to Get More Clients for Your Pet-Related Business and by now you should have many ideas for your marketing plan. To refresh your memory on how to get more clients…
Strategy No. 1 is Change your Mindset…change your mindset from what marketing used to be [...]

To refresh your memory on how to get more clients for your pet-related business…
Strategy No. 1 is Change your Mindset…change your mindset from what marketing used to be to what it is now, believe that you are the expert, believe that your target market needs your services and you are the best one out there providing [...]

I signed up for a free webinar through the Hubspot blog site to learn the difference between traditional press releases versus press releases using social media. Wow…a great learning experience! You can watch the seminar here and let me know what you think. You can also download the powerpoint presentation slides.   
 http://www.hubspot.com/archive/news-releases
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I learned the Internet Marketing Funnel from Business Services, Etc. (BSETC) - a Global Internet Marketing Strategy and Implementation Firm (http://bsetc.ca/home/). BSETC defines a marketing funnel as the process in which you want your clients to take action. I went ahead and duplicated the Marketing Funnel and applied it to the pet industry that I am familiar with.
The [...]